Professional Diploma in Financial Decision Making

A. Financial Statements
  1) Balance Sheet
  2) Income Statement
  3) Cash Flow Statement
B. Financial Statement Analysis of Companies
  1) Vertical & Horizontal Analysis
  2) Ratios Analysis
      a. Liquidity Ratios
      b. Activity Ratios
      c. Leverage & Solvency Ratios
      d. Profitability Ratios
      e. Market & Earning Per Share Ratios
  3) The Quality of Earning & Analytical Issues
      a. The Company’s Business Environment
      b. Selection & Application of Accounting Principles
      c. The Character of the Company’s Management
C. Risk and Return, and Strategies to Reduce Portfolio Risk
  1) Types of Risks
  2) Differences in Risk Levels
  3) Expected Return of a Portfolio
D. Stock Valuation Models
  1) Dividend Model
  2) Market Multiple
  3) Free Cash Flow Model
E. Key Performance Indicators for Banks
  1) Sufficiency and Financial Leverage Assessment Indicators
  2) Efficiency Assessment Indicators
  3) Liquidity Assessment Indicators
  4) Assets Valuation and Quality Indicators
  5) Profit Valuation and Quality Indicators

A. The Importance of Feasibility Studies
B. Main & Global Business Strategies
  1) Cost Leadership Strategy
  2) Differentiation Strategy
  3) Global Standardization
  4) Localization Strategy
  5) Transnational Strategy
C. Differences Between the Primary & Detailed Feasibility Study
D. Environmental Feasibility Study
  1) Internal and External Factors that Affect Projects
  2) Legal Study: Forms of Business Organization
  3) Economic and Political Study
  4) Culture and Population Pyramid Study
E. Marketing Feasibility Study
  1) The Product Life Cycle
  2) Market Structure and Elasticity of Demand
  3) Pricing
      a. General Pricing Approaches
      b. New Product Pricing Strategies
      c. Product Mix Pricing Strategies
      d. Break-Even Point and Break-Even Point Pricing
  4) Primary and Secondary Data
  5) Competitors Analysis
  6) Marketing Gap
  7) Promotion Mix
  8) Total Costs
F. Technical Feasibility Study
  1) The Place of the Project
  2) Land and Building
  3) Properties and Equipment
  4) Evaluating the Alternatives
  5) Transportations
  6) Organizational Structure
  7) Wages & Salaries
  8) Direct and Indirect Material
  9) Direct and Indirect Expenditures
  10) Plant Layout
  11) Establishment Expenses
  12) Theory of Constraints
  13) Working Capital
G. Financial Feasibility Study
  1) Total Investment and Source of Funds
  2) Classification of Costs
  3) Break-Even Point
  4) Income Statement & Ratios
  5) The Expected Cash Flow
  6) Financial Indicators
  7) Sensitivity Analysis
  8) Expansion Projects
  9) Analytical Issues
H. Social Feasibility Study
  1) Differences Between Commercial & Social Evaluation
  2) Social Assessment Criteria
     a. Simple Quantitative Standards
           i. Social Added Value Standard
           ii. Net Present Value of Social Added Value Standard
           iii. Relative Efficiency Standard
            iv. Employment Impact Standard
      b. Comprehensive Quantitative Standards
            i. Comprehensive Social Added Value Standard
            ii. Net Present Value of Comprehensive Social Added Value Standard
            iii. Comprehensive Relative Efficiency Standard